What is Business Coaching? Video Script

What is business coaching?

Business coaching enables entrepreneurs and business leaders to do three things:

• firstly, to confirm the outcomes they want from their business and the parameters they want to work within such as time frame appetite for risk and work-life balance;
• secondly, to identify which aspects of their business most need to change to deliver those outcomes;
• and thirdly, to develop and execute the solutions, strategies and plans that best fit with their context, needs and preferences.

Business coaching then is a working relationship between a business owner leader and a business coach whose primary focus is the business as a whole and its operating context.

The power of a business coaching relationship comes from the complementary skills, knowledge and experience of both parties.

The business owner will bring an intimate understanding of the business that they’ve created and may still manage, which the coach will complement with perspective and insights into the challenges that similar businesses typically face as they evolve and into the different ways of overcoming them.

A properly qualified business coach will also bring highly developed listening, questioning, diagnostic, communication and facilitation skills and the chemistry between client and coach will be pivotal to their success.

The essence of business coaching, then, is a creative blend of pragmatism, challenge and teamwork where the business coach acts as a catalyst to business improvements that will ultimately be embedded and sustained by the client.

A successful business coaching relationship will build confidence in the chosen solutions, accelerate progress towards them and embed the capability in the client’s business to sustain them after the coaching relationship has ended.

If you want to watch the video having read this script, you can do so here.