Not nearly as heavy as it sounds! Whilst the title of the book makes clear that it is intended for coaches and the content is clearly written to reflect a coaching context, we believe its appeal is far broader. Indeed, given that we all have a brain and need to interact with others to a greater or lesser degree in the performance of our work, we would argue that there is something in this book for anyone who has an interest in the brain and its role in determining how we make sense of and respond to the world around us.
One highlight is a really clear and concise explanation of the eight basic emotions and how our brains attach these to events over time and encode this attachment into language to create and convey meaning. This includes the distinction between emotions and feelings as well as the impact of trauma.
This explanation is especially clear and memorable because it uses a simple analogy we can all understand - the London Underground - to walk us through the process of how our brains receive and respond to a given occurrence, and so help us interpret it and react appropriately.
The book also contains an approachable explanation of brain chemistry and how this impacts our performance, which provides some useful pointers for helping each other to be more creative and resourceful in the workplace and indeed, anywhere else.
Such an understanding teaches or reminds us all that no two people's experience is the same, neither their formative experience nor their experience of the present moment, whether that be in the workplace or elsewhere.
Whilst this might seem obvious, the difference the book makes is that it helps us to understand how these inevitable differences translate into each of us creating different meanings from apparently similar or identical events, and such understanding equips each of us to be a little more respectful of the other, and perhaps to be a little more curious before leaping to conclusions about what 'is' or 'is not' true or clear or obvious in any given context.
If we are to be more genuinely influential in our work and personal lives, then we first need to be in rapport with those around us. Rapport demands that we are able to appreciate others' experience of the world and how this might differ from our own, and this book offers easily understood and valuable insights to help us do just that.